bCreative Advertising Bootcamp for Girls: Tyra Beauty Beyond Skin Deep
What was meant to be 3 days of exploration within the adverting industry became personally transformational. It was an experience both the participants and professional mentors will not soon forget. Who would have thought that a challenge for teenage girls to create a campaign for Tyra Banks’ makeup and skincare line Tyra Beauty, would lead to conversations about self-esteem and self-love. Particularly, when it comes to embracing and celebrating the color of one’s skin.
On August 7 ~ 9, B~STEM Project, in partnership with Tyra Beauty, Kastner & Partners and The Rose Group presented bCreative. The program was hosted by Kastner & Partners and aimed at exposing young girls to potential career paths. During this immersive hands-on experience participants learned how to: research and understand their client, develop strategies, navigate through the creative process, produce digital content, design professional presentations as well as pitch their campaigns. But it also unexpectedly became a sobering narrative about the challenges girls face when it comes to body image and identity.
This program served as the catalyst to many revelations. It’s clear that the advertising industry is powerful enough to produce both self-hate and self-love. It’s a medium that can define and re-define. Its influence is unmistakable as we listened to heart-wrenching stories about how images have helped to foster low self-esteem. How the current construct of beauty has made them feel less than and undesirable. Certainly there are many factors when it comes to young girls defining their own self-worth. However, the world of advertising certainly takes a premiere role.
The fact that teenage girls are ashamed and distressed over the color of their skin is disheartening. If they’re not comfortable in their own skin, who do they become? How do our youth contribute the best of themselves and is it possible? This is why we must continue to foster diverse talent and build viable pathways. The more diverse experiences and minds converge, the sooner this ideology of beauty will be reconstructed. It will then tell the multiethnic and multicultural stories that are inclusive of beauty in all its forms – in every shade imaginable.
Together let’s nurture and empower all of our young girls to reach their fullest potential!
To continue our free programming opportunities nationwide, B~STEM is looking to partner with leading companies. To learn more visit www.bstemproject.org and for partnership inquiries please contact us at [email protected].
We hope you’ll join us in our mission!
A Captivating and Powerful Combination: Emerging Talent & Tyra Beauty by supermodel Tyra Banks
August 7 ~ 9, B~STEM Project in partnership with Tyra Beauty, Kastner & Partners and The Rose Group presents bCreative. The immersive 3-day bootcamp gives students a hands-on experience and invaluable insight into the advertising industry. High school girls will have a rare opportunity to create original Tyra Beauty advertisements for social platforms. The curriculum will require students to research and understand their client, navigate through the creative process, develop strategies, produce content and pitch their concepts. It’s all about beauty, branding & creativity!
Students from across Los Angeles collaborate in teams as well as work alongside industry professionals who serve as mentors. The program is a dynamic platform that fosters diversity of thought, creativity and innovation. Peer to peer mentoring, allows students from varying backgrounds to engage, learn and grow together. Whether they have previous experience or none at all – students work together to brainstorm ideas and strategize. The teams with the best client ad, has a real opportunity to collaborate with Tyra Beauty. The program works to cultivate both hard and soft skills that are essential for today’s workforce.
B~STEM is always exploring innovative and exciting ways to engage emerging talent in STEM disciplines across industries. The organization’s primary goal is to provide free interactive educational programming for young girls and women. Secondarily, through partnerships offers an extension of holistic programming for both boys and girls. B~STEM takes a comprehensive and interdisciplinary approach to STEM instruction. The goal is to open up a gateway of unlimited possibilities.
In order to continue to offer free programming nationwide, B~STEM is looking to partner with leading companies. To learn more visit www.bstemproject.org and for partnership inquiries please contact us at [email protected]
We hope you’ll join us in our mission!
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